Our mission is clear: to be the most dependable, insightful, and supportive guide for players in the world of gambling. We know that engaging with online casinos involves both your time and your money, and we take that responsibility with the seriousness it deserves.

Since our content falls within Google’s “Your Money or Your Life” (YMYL) category, we hold ourselves to the highest standards of Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Trust is the cornerstone of our work, and we believe the only way to earn it is through complete transparency about who we are and how our platform is funded. 

How We Keep the Lights On at Gamblers Connect

Publishing the kind of high-quality, detailed, and always free content you find on LuckyList requires real commitment. Behind every casino review, payment guide, and bonus breakdown is a team of experienced writers, industry reviewers, and technical experts. Their job is to test, verify, and update information so that our readers always get advice they can rely on.

Naturally, producing this work takes time, expertise, and resources. To sustain our platform, we use several revenue models — all of which are built on transparency and fairness. Here’s exactly how Luckylist is funded:

1. Affiliate Partnerships (Our Core Model)

Many of the links you’ll find on our site that point to an online casino or gaming brand are affiliate links. When you click one of these links and later decide to register or deposit, we may receive a commission from that operator.

It’s important to stress that this comes at no extra cost to you. It’s essentially a referral fee that the casino pays us for introducing a new player. Whether you use our link or visit the casino directly, your experience and costs remain the same.

This model allows us to provide completely free guides, reviews, and updates, while ensuring the site can grow and improve.

2. Featured Content & Industry Partnerships

From time to time, we collaborate with gaming brands to create exclusive featured content. This could include:

  • In-depth interviews with key figures in the casino industry.
  • Announcements about new products or features through press releases.
  • Special articles highlighting industry trends.

Whenever content is paid for, it will always be clearly labeled as “Sponsored Content,” “Advertisement,” or “Paid Partnership.” What’s equally important is that our editorial team’s independence remains untouched — sponsorship does not and will not affect our unbiased reviews of those same casinos.

3. Contests, Giveaways, and Community Events

We also enjoy giving back to our community by running giveaways, promotions, or contests. Sometimes, these are sponsored by a casino or brand we partner with.

When this happens, we’ll always provide full terms and conditions, clarify sponsorship, and ensure participation is voluntary. Transparency and fairness guide every event we run.

Our Editorial Integrity: Non-Negotiable

While the above methods help us keep OnlineCaso running, they never control our content. Our most important commitment is to editorial independence.

  • Our Reviews Are Never for Sale: Every review and rating is based on a rigorous testing process. Our team registers real accounts, deposits money, plays games, tests bonuses, requests withdrawals, and even challenges customer support to see how casinos truly perform.
  • Objectivity Is Our Standard: If a casino fails to meet our criteria for licensing, fairness, or responsible gaming, we won’t recommend it. No amount of sponsorship or commission can change that.
  • Player-First Approach: Our mission is to serve you, the player, with reliable, honest, and practical information — not to serve the operators.

Why This Matters

In the gambling world, trust is everything. By being open about how OnlineCaso earns revenue, we ensure that you can read our guides, explore our reviews, and use our recommendations with confidence. Our business model supports the site — but your trust is the real foundation of what we do.

We believe this transparent approach is the only way to build a strong, lasting relationship with our readers across canada.

If you ever have questions about how we operate or fund LuckyList, we encourage you to reach out. Transparency isn’t just a policy here — it’s our promise.